I created a brand identity for American poet and novelist Sylvia Plath. Her work evokes a sense of melancholy, so I incorporated that into the various designs. The color palette features dark versions of red and purple, and the script background font adds depth.
A sample homepage for Sylvia Plath. It features burgundy as the background color, six clickable photos representing the brand identity, and the background script font.
A cover for a theoretical memoir by Sylvia Plath. The color palette of black and red stays on brand, while the tragic/comedic masks represent her complicated life.
An example of a social media strategy, specifically Instagram. Three posts are featured: a quote from her theoretical memoir, an Instagram story announcing her book is available for purchase, and an introduction post. All three posts, along with the Instagram grid and story icons, follow the established color palette and brand identity.
