For this project, I redesigned a logo from a local business. The logo design features two children because it is a family-owned business and a family-friendly farm. The color palette of red and green is derived from the parts of a strawberry, and the font is "Farmhand" from Adobe fonts. The design evokes the feeling of childhood - the fun, whimsical, carefree aspects.
A tote bag mockup with a strawberry bag design and the Strawberry Fields logo is in the center. This design continues the fun, whimsical brand identity.
A pink T-shirt with a plain logo is on the upper right side. The logo is simplified for this design, as this is meant to be an employee t-shirt and will need to be printed quickly, but it continues the brand identity of previous works.
This is an example of a website homepage on both desktop and mobile. The logo has been redesigned into a banner but uses the same font and color palette as previous versions.
This shows all the versions of the Strawberry Fields Farm & Market logos and the colors used in the color palette.
